WHAT WE DO
BRANDKIND organizes and enhances the many ways brands communicate.
We know. There is a lot to think about and do to get the right word out at the right place and time. BRANDKIND follows a four-stage creative process that is based on design-thinking principles centered on the customer experience.
No matter how big or small the scope, following our tested process ensures that our thinking is rigorous and our creativity is robust.
DESIGN THINKING PROCESS
Every project, big or small, follows BRANDKIND's proven creative process that starts with the end in mind.
Using a idea-to-execution process no matter where the project focuses ensures that the work we deliver is both strategic and practical. Based on design-thinking principles, we follow four stages - Explore, Design, Build and Launch to produce work. That's the skeleton. The meat is our strategic approach build on the LOVE+FEAR model that works on human triggers and objections. We spend a lot of time upfront to tailor each project within BRANDKIND's intuitive framework.
BRAND STRATEGY
There's a lot to do to get the word out for our clients.
While we tailor our efforts to what you want to focus on, we think through every step of the customer journey. That's the only way we can help your brand stay on message, and well, on brand.
Purpose/Mission, Vision Setting
Strategy & Innovation Workshops
Cultural and Market Insights
Consumer Segmentation
Brand Positioning
Messaging & Pitch Stories
CMO Advisory Services
Fractional CMO Services
M&A Marketing Transitions
AREAS OF WORK
BRANDKIND offers full service branding and marketing capabilities.
Whether you're starting off, looking to scale, or breathe new life into an established brand, BRANDKIND has experience and know-how to get you there.
Naming
Logos and Taglines
Animated Logos and Sonic Branding
Sound Signatures
Identity Systems
Brand Portfolio Architecture
Packaging Design
Brand Assets Library
Environmental Design
BRAND IDENTITY
See, hear, touch, smell... Feel the brand.
Every branding element is carefully selected to convey a message through symbols, colors, imagery, sound, movement and organization of it all. When done well, a brand identity creates a shortcut to you, and only you.
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BRAND EXPERIENCE
If you don't design the customer experience, the world will do it for you.
BRANDKIND builds brand experiences from the viewpoint of the end user or client. We follow a proprietary model that’s designed on our founder’s book and belief that only a handful of touch-points have the highest impact.
Those touch-point are ones we design your brand experiences for and the rest of the experience follows from that. A simple, yet cohesive and cost-effective to connect with customers.
Customer Journey Mapping
Digital Marketing
Advertising
Social and Influencer Campaigns
Event and Experience Marketing
Location Branding
BRANDED CONTENT
Brands have so many stories to share and our job is to shortlist and articulate the best ones.
Execution is just an important as messaging, so we will also help select the most effective content formats to convey these brand stories.
We deliver concept, creative and promotional campaigns using standard print and digital formats as well as smart infographics, animation and branded video stories.
BRANDKIND has partnered with Maestro Filmworks, an Emmy Award-winning Philadelphia film production firm. This bicoastal collaboration allows us to combine our brand strategy and their video and animation expertise to stretch the value of brand content. This way of working also eliminates the high mark ups that agencies
typically pass on to clients.
Marketing Videos
Commercial Ads
Social Content Campaigns
Brand Anthem Videos
Corporate Videos
Conference Videos
CSR Videos
Talent Videos
Internal Communications Videos
Product Videos
Product Launch Videos
Pitch Videos
Explainer Videos
Responsible Sourcing Videos
Graphics and Animation
Data Visualization
Infographics
Motion Graphics
