A conscious branding company

BRANDKIND Marketing is a brand strategy company that connects brands with buyers through a higher purpose. ​With experience at some of the world’s leading brands, spanning 5 continents and 11 industries, we prepare you for brand restages, strategy changes, M&A targets, and new launches.

Led by Shantini Munthree, the author of Love & Fear: Master the Primal Motives of Buyers, we consult for established brands as well as brands that are looking to make their mark in the world. BRANDKIND’s simple, yet proven approach gets you to a clear, elevated brand strategy that pays off for years to come. > Learn how we can help you too.

Top CEOs see branding as one of their top 3 problems to solve

According to Harvard Business Review, the world's top CEOs say that having a strong brand is a key issue they will look to resolved in the coming year. BRANDKIND helps companies build strong brands that are sustainable. > See how.

66% of consumers will pay more for this reason

A 2015 Nielsen report found that 66% of consumers across the globe said they would pay more for products from companies committed to having a positive social and environmental impact. At BRANDKIND, our work helps you tap into your brand's unique way to move buyers towards you. 

Defining a conscious brand

A conscious brand takes a stance on a larger social, political or cultural debate. It does not necessarily mean picking a side. It can simply mean caring enough to have a point of view.

​Historically brands have chosen to be neutral on all things other than their business imperatives. The thinking was that this allowed for mass market appeal. Today's market, however, is more connected than ever before, and also expect brands to participate in broader issues. A conscious brand choses to adds value by providing a platform, educating and sometimes even advocating for change. 
 

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What's new

LOVE+FEAR Book Workshop Series

With the launch of our founder's new book, we've launched a brand strategy workshop series for leadership and marketing teams as well as associations. The workshops follow design thinking principles and aims to educate, inspire and build team bonds. 

Find out more about our 4-part LOVE+FEAR Book Workshop Series.
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Branded Videos

We've created a brand-new video content offering based on the strategy behind the book. These are 1 to 2 minute conscious branding narratives that you can use for conferences, presentations, your website and social media content. Using years of experience building narratives for global brands, we use heart, mind and gut to bring your brand narrative to life.

Find out more about BRANDKIND'S Branded Videos.

A mural of what it is to love and last

BRANDKIND's homepage mural was painted by Barcelona-based artist, Sebastien Waknine. Susannah Mushatt Jones was 116 years old, and was recorded as the last person living American born in the 19th century and the world's oldest person alive when she received a Guinness World Record in 2015. Ms. Jones contributed in her own way to society, including establishing a college scholarship for Africa-American students at her old high school.

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